According to Forbes.com, over the last five years, the real estate market has gone through an intense transformation. From the pandemic-driven frenzy of 2020 and 2021 to the slowdown in 2023 and early 2024, we’ve seen a mix of extremes. Now, in 2025, the market isn’t booming, but it is shifting—and savvy buyers are starting to take advantage of it.
If you’ve been watching from the sidelines, wondering if this is the right time to make your move, here’s the good news: today’s market offers more balance and opportunity than we’ve seen in years. Let’s break down five strategies smart buyers are using right now to find value and win big.
1. Take Advantage of Growing Inventory
After years of record-low housing supply, we’re finally seeing more homes come to market. Elevated interest rates have cooled buyer demand, allowing inventory to build up in many areas. While we’re not back to pre-pandemic levels, the pace has shifted enough to give buyers more breathing room.
More options mean fewer bidding wars, more time to make thoughtful decisions, and better chances to negotiate. While prices are still edging up in some markets, the rate of growth has slowed—creating an opening for well-prepared buyers.
2. Buy for the Long Term—Not the Perfect Rate
We get it—nobody loves buying when mortgage rates are high. But waiting for rates to drop can backfire. When rates eventually decline, pent-up demand could send prices climbing quickly. By then, you might be priced out or stuck in another fast-moving market.
Here’s how to be smart about rates today:
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Ask about rate lock float-down options: Some lenders offer the ability to take advantage of a lower rate if one becomes available before closing.
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Consider buying down your rate: Depending on how long you plan to stay in the home, paying upfront points could save you more over time.
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Explore adjustable-rate mortgages (ARMs): These can offer a lower initial rate, with the option to refinance later.
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Plan to refinance when the time is right: If rates fall after your purchase, refinancing could lower your monthly costs and boost your equity.
3. Use Your Negotiation Leverage
While it’s not a full-blown buyer’s market, the current conditions do give you more room to negotiate than in years past. Rising inventory and less competition mean sellers may be more willing to work with you.
Here’s how to put that to your advantage:
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Get market insights before making an offer: Work with an experienced agent who can assess how long a home has been on the market, how it’s priced, and whether the seller is motivated.
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Negotiate concessions: Don’t be afraid to ask for seller credits toward repairs, closing costs, or even rate buydowns.
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Structure win-win offers: Keep your tone collaborative. Many sellers are looking for a clean, reasonable offer—not just the highest number.
4. Focus on Future Value
In any market, long-term thinking wins. Now is a great time to buy with appreciation potential in mind. Look for neighborhoods and properties that are poised for growth.
Here are some smart ways to spot value:
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Look for up-and-coming areas: Cities with job growth, infrastructure investments, or revitalization projects are prime opportunities.
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Target walkable, livable communities: Proximity to parks, good schools, and local shops can boost future value more than flashy zip codes.
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Buy with flexibility: Homes with potential for future improvements—like adding an ADU, converting a garage, or installing energy-efficient features—can offer both lifestyle and financial returns.
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Consider new construction: Builders with surplus inventory may offer incentives, upgrades, or favorable financing terms.
5. Prepare for Market Uncertainty, Don’t Fear It
Let’s be honest—economic cycles happen. A recession or market dip could be ahead. But history shows us that real estate is incredibly resilient. Homeowners who can ride out downturns tend to come out ahead in the long run.
If times get tough, here’s the most important advice:
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Hold on to your home if you can: Your primary residence is a long-term asset. During any economic recovery, homeowners are among the first to regain stability.
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Expect support if needed: In the event of a downturn, policymakers often step in with relief programs to help prevent mass foreclosures.
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Play the long game: Home values have consistently rebounded after every major decline. The 2008 crash was deep—but by 2020, home prices had more than doubled from their pre-crisis peak.
Final Thoughts: Quiet Markets Create Opportunity
2025 may not be a headline-making year for real estate, but that doesn’t mean it’s not a good time to buy. In fact, quieter markets often offer the best opportunities—for those who are prepared, patient, and proactive.
As the saying goes, “In the quiet, find your power; in the stillness, make your move.” If you’re thinking about buying this year, don’t wait for the crowd. The path to long-term success is rarely found when everyone else is chasing the same trend.
Source: Forbes.com
Need help navigating this unique market? Contact Marks Realty Group. We would be happy to help you explore your options and make the most of this moment.
