According to recent insights from Compass Chief Economist Mike Simonsen, a surprising shift is taking place in the housing market: a growing number of homeowners are choosing not to sell, despite rising inventory levels. This emerging trend—dubbed “The Great Stay”—suggests that many Americans are staying in their homes longer, influenced by higher mortgage rates and an uncertain job market.
Sellers Are Hitting Pause—Even As Inventory Grows
While home prices remain only slightly above 2024 levels, the number of new listings has plateaued. In fact, new listings are flat year-over-year, which is unusual for the typically active summer selling season. At the same time, more than 40% of active listings have reduced their asking price, the highest percentage seen in July in over a decade.
This presents a unique window of opportunity for savvy sellers—but only if pricing is done right from the beginning.
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A Smarter Way to Sell in a Cautious Market
In this rate-sensitive environment, the right marketing strategy matters more than ever. That’s why we continue to recommend the Compass 3-Phased Marketing Strategy—a powerful approach designed to help sellers price strategically, generate early demand, and maximize results while minimizing stress.
Here’s how it works:
Phase 1: Validate Pricing with Private Exposure
Start by listing your home as a Compass Private Exclusive, available only to our network of top agents and their serious buyers. This early feedback loop helps us fine-tune pricing—without racking up days on market or triggering public price reductions.
Phase 2: Build Buzz with a Compass Coming Soon
Next, we launch your home on Compass.com as a “Coming Soon” listing. This creates early interest and buyer anticipation before the home hits the broader market. All inquiries come directly to me—no third-party distractions.
Phase 3: Launch Publicly with Maximum Confidence
Finally, your listing goes live across all major platforms, backed by validated pricing and built-up demand. This positions your home for a strong debut and the best possible terms.
Why This Matters Now
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Pending sales are up 6% week-over-week and 9% above this time last year—marking nine straight weeks of growth.
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Active inventory is up 27% compared to 2024, but that growth is slowing, suggesting a more balanced market.
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Despite higher supply, home prices are up just 1.5% year-over-year, signaling increased price sensitivity.
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Nearly 42% of listings have undergone price reductions—proof that accurate pricing is critical.
Bottom Line for Sellers
If you’re thinking of selling, this market still holds opportunities—but it’s crucial to approach the process with a smart, data-driven strategy. With high inventory and selective buyers, your first impression matters more than ever.
Contact Marks Realty Group to discuss how we can position your home for success, even in today’s cautious market.
Source: Compass.com
