The summer real estate season across the Bay Area is unfolding against a backdrop of economic uncertainty, slower-than-expected mortgage rate declines, and a notable cooling compared to last year’s busy spring. Typically the most active season of the year, this spring saw softer buyer demand in many parts of the region—resulting in longer days on market and a growing number of price reductions. For savvy buyers, this shift could present valuable opportunities.
Still, it wasn’t all quiet. Select homes—especially those priced right and move-in ready—continued to sell quickly, often above asking. And notably, the number of $4M+ homes sold nearly doubled compared to the first quarter. The upper end of the market is showing resilience, particularly in niche, high-demand segments.
By early July, signs of economic stabilization had begun to emerge. The stock market rallied to record highs, consumer confidence started to improve, and interest rates showed slow but steady signs of decline. If these positive trends continue, they could fuel stronger market conditions in the second half of the year.
A Window of Opportunity for Buyers
Given the broader economic picture, we’re now seeing a more favorable climate for buyers than we’ve witnessed in recent years. Across many Bay Area communities, homes are sitting longer, with motivated sellers adjusting pricing to meet the market. Buyers who stay active, keep an eye on listings—especially those that have been on the market for a few weeks—and are ready to act decisively when the right home appears may find themselves in a strong negotiating position.
Fixer-uppers, overlooked properties, or listings that may have been priced optimistically at the outset now present a chance for buyers to purchase at more reasonable terms—especially when coupled with a potential for long-term appreciation as conditions improve.
Spotlight on San Francisco: Holding Strong
Interestingly, San Francisco is proving to be an exception to the broader regional trend. Key supply and demand metrics in the city either remained stable or improved compared to Q2 of 2024. Median sales prices for both single-family homes and condos reached their highest points since the height of the pandemic boom. Rental prices also rose, marking their highest levels since 2020.
While the SF market likely would have performed even better in a more favorable economic environment, it has remained notably resilient—and in some areas, competitive.
Looking Ahead
As we move into the second half of 2025, market activity may pick up if economic confidence continues to build and interest rates trend downward. Sellers who price strategically, prepare thoroughly, and invest in strong marketing can still achieve excellent results. But for buyers, this may be a rare window—especially in high-cost areas like Marin and San Francisco—where patience and preparation could be rewarded with more negotiating power and greater
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Source: Compass.com
